Young people are still tuning in to the radio, according to data released today by Nielsen’s new radio ratings service. The service, which measures radio listening habits in 51 small and mid-level markets found that 18-34 year olds in these markets listen to the radio 21.5 hours each week, which is on par with listening by all people 12 and older in those 51 markets.
Nielsen’s sample represents 98% of the population in the 51 markets thanks to its address-based sampling (ABS), which uses randomly selected home addresses rather than telephone numbers. As a result, ABS targets cell-phone only (CPO) homes and landline homes with unlisted numbers. This CPO group, which has previously been left out of all other U.S. radio audience measurements, skews toward younger, tech-savvy consumers and accounts for 15% of households in the sample.
Other radio insights within the 51 markets measured by Nielsen include:
•The 12+ listener on average tunes to 2.5 stations each week. CPO listeners 12+ listen to 2.8 stations per week
•Persons 12+ have a total Average Quarter Hour (AQH) rating of 15.7 and listen for 21 hours and 57 minutes per week
•African-Americans and Hispanics in the 51 markets tune in more than the average population at 26.5 hours and 25 hours per week respectively. These growing demographics also have higher quarter hour ratings (18.9% and 18.2%) than the average population.
•Radio listeners age 18- 34, which account for 27% of the measured population, have a total AQH rating of 15.6%, which is in line with the entire market.
Thursday, September 24, 2009
Why Your Stations Should Consider Social Media
In our last SmartSite Newsletter, we told you how we used the social media and Twitter to develop The OnSale Mall. Now your sales team can show clients how they can use social media to get more customers.If you don't think social media is a big deal, theses statistics tell the story...
-By 2010 Gen Y will outnumber Baby Boomers. 96% of them have joined a social network.
-Social Media has overtaken porn as the #1 activity on the Web.
-1 out of 8 couples married in the U.S. last year met via social media.
-Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years).
-Facebook added 100 million users in less than 9 months.
-The iPhone applications hit 1 billion in 9 months.
-If Facebook were a country it would be the worlds 4th largest between the United States and Indonesia.
-% of companies using LinkedIn as a primary tool to find employees....80%.
-The fastest growing segment on Facebook is 55-65 year-old females.
-Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama.
-80% of Twitter usage is on mobile devices. More people update anywhere, anytime. Imagine what that means for bad customer experiences.
-There are over 200,000,000 Blogs. 34% of bloggers post opinions about products & brands.
-78% of consumers trust peer recommendations.
-Only 14% trust advertisements. Only 18% of traditional TV campaigns generate a positive ROI.
-90% of people that can TiVo ads do.
-25% of Americans in the past month said they watched a short video on their phone.
-According to Jeff Bezos, 35% of book sales on Amazon are for the Kindle when available.
-24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
-By 2010 Gen Y will outnumber Baby Boomers. 96% of them have joined a social network.
-Social Media has overtaken porn as the #1 activity on the Web.
-1 out of 8 couples married in the U.S. last year met via social media.
-Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years).
-Facebook added 100 million users in less than 9 months.
-The iPhone applications hit 1 billion in 9 months.
-If Facebook were a country it would be the worlds 4th largest between the United States and Indonesia.
-% of companies using LinkedIn as a primary tool to find employees....80%.
-The fastest growing segment on Facebook is 55-65 year-old females.
-Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama.
-80% of Twitter usage is on mobile devices. More people update anywhere, anytime. Imagine what that means for bad customer experiences.
-There are over 200,000,000 Blogs. 34% of bloggers post opinions about products & brands.
-78% of consumers trust peer recommendations.
-Only 14% trust advertisements. Only 18% of traditional TV campaigns generate a positive ROI.
-90% of people that can TiVo ads do.
-25% of Americans in the past month said they watched a short video on their phone.
-According to Jeff Bezos, 35% of book sales on Amazon are for the Kindle when available.
-24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
Local Radio Dollars Under Attack!
You may have read about ESPN creating hyper-local websites in every major American city.
MSNBC has just purchased EveryBlock. They paid several million dollars for the "hyper-local" information sites, which are up and running in 15 cities, including New York, San Francisco, Seattle, Chicago and Boston.
Local.com, has been ranked as the 10th largest search engine in the U.S. by the Nielsen Company. Local.com reached record traffic of 63 million monthly unique visitors (MUVs) on the Local.com site and network during the second quarter of 2009.
These websites are not local, but are imaging themselves as a local media. And they are after your local dollars.
Are your stations ready to fight off the coming war for local Internet dollars in your market?
Talk to us about how your company can start generating new local revenue today.
MSNBC has just purchased EveryBlock. They paid several million dollars for the "hyper-local" information sites, which are up and running in 15 cities, including New York, San Francisco, Seattle, Chicago and Boston.
Local.com, has been ranked as the 10th largest search engine in the U.S. by the Nielsen Company. Local.com reached record traffic of 63 million monthly unique visitors (MUVs) on the Local.com site and network during the second quarter of 2009.
These websites are not local, but are imaging themselves as a local media. And they are after your local dollars.
Are your stations ready to fight off the coming war for local Internet dollars in your market?
Talk to us about how your company can start generating new local revenue today.
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