Thursday, September 24, 2009

Why Your Stations Should Consider Social Media

In our last SmartSite Newsletter, we told you how we used the social media and Twitter to develop The OnSale Mall. Now your sales team can show clients how they can use social media to get more customers.If you don't think social media is a big deal, theses statistics tell the story...

-By 2010 Gen Y will outnumber Baby Boomers. 96% of them have joined a social network.

-Social Media has overtaken porn as the #1 activity on the Web.

-1 out of 8 couples married in the U.S. last year met via social media.

-Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years).

-Facebook added 100 million users in less than 9 months.

-The iPhone applications hit 1 billion in 9 months.

-If Facebook were a country it would be the worlds 4th largest between the United States and Indonesia.

-% of companies using LinkedIn as a primary tool to find employees....80%.

-The fastest growing segment on Facebook is 55-65 year-old females.

-Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama.

-80% of Twitter usage is on mobile devices. More people update anywhere, anytime. Imagine what that means for bad customer experiences.

-There are over 200,000,000 Blogs. 34% of bloggers post opinions about products & brands.

-78% of consumers trust peer recommendations.

-Only 14% trust advertisements. Only 18% of traditional TV campaigns generate a positive ROI.

-90% of people that can TiVo ads do.

-25% of Americans in the past month said they watched a short video on their phone.

-According to Jeff Bezos, 35% of book sales on Amazon are for the Kindle when available.

-24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.

No comments:

Post a Comment