You may have read about ESPN creating hyper-local websites in every major American city.
MSNBC has just purchased EveryBlock. They paid several million dollars for the "hyper-local" information sites, which are up and running in 15 cities, including New York, San Francisco, Seattle, Chicago and Boston.
Local.com, has been ranked as the 10th largest search engine in the U.S. by the Nielsen Company. Local.com reached record traffic of 63 million monthly unique visitors (MUVs) on the Local.com site and network during the second quarter of 2009.
These websites are not local, but are imaging themselves as a local media. And they are after your local dollars.
Are your stations ready to fight off the coming war for local Internet dollars in your market?
Talk to us about how your company can start generating new local revenue today.
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