The war is heating up in the battle for local Internet dollars. Experts are saying in a few years 25% of all local advertising dollars will be going to the Internet. Hyperlocal websites are starting to take off. Is radio ready to defend it's turf?
Hyperlocal Websites Bring In 1,000 New Advertisers
At Borrell Associates' Local Online Advertising Conference in New York, Fisher Communications CEO Colleen Brown was honored as Innovator of the Year for the TV group's headlong plunge into hyperlocal online media.
Since last August, Fisher has launched more than 100 neighborhood sites in four of its TV station markets — Seattle; Portland and Eugene, Ore.; Bakersfield, Calif.; and Boise, Idaho — and brought more than 1,000 new advertisers into the fold.
Posts
No comments:
Post a Comment